2026 update: Looking for the snowman mascot tea shop? Here is the 2026 Mixue Menu Global Edition and Why 53,000 Stores Are Beating Starbucks
What Is Mixue?
If you’ve noticed a smiling snowman popping up on street corners and in shopping malls all over Asia and maybe even caught yourself humming its ridiculously catchy jingle that’s Mixue (蜜雪冰城, Mìxuě Bīngchéng).
Founded in 1997 by entrepreneur Zhang Hongchao, Mixue began as a humble
shaved ice shop. After a decade of perfecting his recipe, Zhang launched a 1-yuan
milk-egg ice cream cone. That affordable cone remains the heart of the
brand today, selling over 442 million units annually.
🚀 2026 Update: Global Domination As of early 2026, Mixue has
officially become the largest F&B chain in the world by store count
(53,000+ stores), surpassing both McDonald's and Starbucks. They’ve even
landed in the USA, with new locations in Los Angeles (Hollywood Blvd)
and New York.
🇺🇸 USA Update (Hollywood Blvd): > "While Asia loves the classic tea, the new Hollywood location is trending for its $2.99 Lattes and Affogato Latte. It’s officially the cheapest coffee on Hollywood Blvd!"
What Makes Mixue Stand Out?
- Budget-Friendly: Often half the price of
competitors.
- Ice Cream + Tea: The go-to spot for both a
dessert and a drink under $2.
- The "Snow King": The viral mascot and jingle have
turned Mixue into a global meme icon.
- Influence: In 2025, it was the only
restaurant chain named to Time Magazine’s "100 Most
Influential Companies."
Annabel’s Personal Review
"While I love the 'Michelin-level' quality of CHICHA San Chen or
Chagee, sometimes you just need an affordable treat a few times a week. Coming
to Mixue is a totally different world—everything is budget-friendly with a
massive range.
My Verdict: The Ice Cream is wonderful and the Iced Lemonade is my go-to for
pure hydration. Tip: Mixue is very sweet! I highly recommend ordering 0%
or 30% sugar to let the tea and fruit flavors actually shine."
"If you prefer a Michelin-level premium experience over Mixue's budget-friendly vibes, check out my [CHICHA San Chen 2026 Audit]."
pic credits: instagram mixue melbourne
So... What Should You Order at Mixue?
To make things easier, I looked for official sales data to see what people actually buy most.
Top 5 Global Bestsellers (Source:
Mixue Group 2025 Interim Report)
-
Iced Lemonade 冰鲜柠檬水
-
Fresh Ice Cream 新鲜冰淇淋
-
Jasmine Milk Green Tea 茉莉奶绿
-
Pearl Milk Tea 珍珠奶茶
-
Fresh Orange Juice 棒打鲜橙
These rankings are based on sales data from over 53,000 stores worldwide.
🔹 Iced Lemonade ranked #1 in global sales.
That’s about as official — and up-to-date — as it gets.
2026 Menu Update:
As of 2025, Mixue introduced some coffee drinks into their regular menu in certain countries.
For example:
In Malaysia, April–June 2025, many Mixue stores in Malaysia introduced coffee beverages, like americano across regular menus. But neigbouring Singapore doesn't have coffee in their menus.
In USA, coffee also appears in selected outlets. Their menu eg: Dark Roast, Affocado Latte.
"Traveling through SE Asia? Don't miss my [2026 Singapore & Malaysia Mixue Audit] for specific local prices and the new Taro series!"
Top 5 Mixue Drinks & Desserts to Try
1. Iced Lemonade 冰鲜柠檬水
Mixue’s signature refreshment , bright, citrusy, and ultra-affordable.
Why try it: The #1 bestseller globally; light and perfect for warm weather.
Did you know? Mixue owns 50,000 acres of
lemon orchards to keep prices low!
2. Mixue Ice Cream
A classic customer-magnet: creamy, milky, and priced around US $0.50.
Why try it: The OG that started it all , smooth, simple, and nostalgic.
3. Pearl Milk Tea 珍珠奶茶
Classic milk tea with chewy tapioca pearls.
Why try it: Mixue’s wallet-friendly answer to the boba craze , large cup, under US$2.
4. Jasmine Milk Green Tea 茉莉奶绿
A lightly floral milk tea with a refreshing green-tea base.
Why try it: Crisp and clean flavor profile; a great daily drink.
5. Fresh Orange Juice 棒打鲜橙
Freshly squeezed with visible pulp — sweet, tangy, and energizing.
Why try it: Popular summer choice that proves Mixue’s range goes beyond milk teas.
Final Thoughts
Mixue might not be as “premium” as Chagee or KOI Thé, and that’s perfectly fine.
It’s cheap, cheerful, and everywhere — and sometimes, that’s exactly what people want.
If you’re visiting for the first time, start with the Top 3 (Iced Lemonade, Ice Cream, Pearl Milk Tea) and decide for yourself whether the craze is justified.
And let’s be honest , you’ll probably catch yourself humming the Mixue jingle on your way out. 🎵
— Annabel
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